The Times looks at the Green concept of "sustainability" and finds nothing there.
In the absence of any precise meaning, the concept of sustainability is pointless. It could mean virtually anything, and therefore means absolutely nothing. It has become merely a marketing slogan. If you buy a “sustainable” hardwood floor does it mean that the factory could theoretically carry on sawing up trees ad infinitum, or that the floor will sustain your weight? I couldn’t argue with a consumer who was more interested in the latter assurance: at least it can be proven.Well said!
Read the whole thing here.