Of course you're all familiar with the GEICO "Caveman" commercials lampooning political correctness and the posturing of aggrieved minorities. Well....
The BBC reports:
The phrase "stone age" has been labelled offensive by anthropologists who say it should not be used to describe living peoples.
In particular, the Association of Social Anthropologists highlights the way the term has been used to describe tribal and indigenous people.
It also says that "primitive" or "savage" are no longer acceptable terms for such groups of people.
Such terms damage the welfare of tribal people, say anthropologists
"All anthropologists would agree that the negative use of the terms 'primitive' and 'stone age' to describe [tribal peoples] has serious implications for their welfare," says a statement from the anthropologists' professional association.
You just can't make this stuff up.
Read it here.