Day By Day

Tuesday, February 15, 2005

Cereal Virgins?

SYDNEY (AFP) - A Sydney shopping mall launched a "cereal dating" night at its supermarket, telling singles to come "get frisky at the fruit counter" [just watch out for that guy over in the durien section?].

The idea, you see, is to cruise the aisles advertising your interests by prominently displaying cereal boxes.

"Choosing the correct cereal is crucial, with different cereals attracting different mates," [the market's manager] said at a press release announcing the launch of its Monday singles' nights.

For "cereal virgins", they explain that boxes of "Fruit Loops" signal a "quirky, outrageous type that lives life on-the-edge", while carrying All Bran or Mini Wheats attracts "dependable, regular, conservative types". [put me down as a "Mini Wheats" kinda guy.]

"For those that don't really care-- a Variety Pack will show that the shopper is willing to chat to anyone...."


Westfield said its cereal dating nights would whip these "time-starved" singles "into a passionate frenzy as they get frisky at the fruit counter and find passion at the preserves".

To quote the sainted Dave: "I am not making this up!"

Hmmmm. I wonder if Trader Joe's has heard of this.

No comments: